Black Diamond

FUZION Architectural Design partnered with Black Diamond Equipment to create a groundbreaking retail concept as they expanded from their roots as a wholesaler into the apparel retail market. Our process involved comprehensive consumer and market trend research, the development of product segment zones, and identity studies to ensure a strong brand presence. We also meticulously selected finish materials and crafted a strategic path-to-purchase experience, ensuring that the new concept resonated with consumers and effectively showcased Black Diamond’s innovative approach to retail.